Human Effect

Client: Honda
Project Objective: To bring Honda's brand values to life, while promoting their role as the major sponsor of the Melbourne Festival.

Agency: Zenith Optimedia
Content Type: Commercial




Director & Editor: Jonathon Dutton
Producer: Jonathon Dutton
Cinematographer: James L Brown





This piece was created to promote Honda’s role as the major sponsor of the Melbourne Festival, while bringing to life Honda’s brand values: The Power of Clever Thinking.

In consideration of a cinema (and online) release, we developed this approach to shoot a factual short story that would suit a cinematic environment and a savvy audience in the lead up to, and during The Melbourne Festival.